More than a car. It's a Subaru.
2023 Impreza
Equipped with standard Symmetrical AWD
More than a car. It's a Subaru.
2023 Impreza
Equipped with standard Symmetrical AWD
Highlights
Specs at a Glance
Exterior 360°
Not all colors are available on all trims, additional costs may be incurred based on color selected.
Interior
2023 Impreza Base Sedan
Includes these key features:
- Standard EyeSight® Driver Assist Technology
- Symmetrical All-Wheel Drive
- SUBARU STARLINK® Multimedia with Apple CarPlay® and Android Auto™
- Rear-Vision Camera
- Vehicle Dynamics Control
2023 Impreza Base 5-Door
Includes these key features:
- Standard EyeSight® Driver Assist Technology
- Symmetrical All-Wheel Drive
- SUBARU STARLINK® Multimedia with Apple CarPlay® and Android Auto™
- Rear-Vision Camera
- Vehicle Dynamics Control
2023 Impreza Premium Sedan
Includes these key features:
- SUBARU STARLINK® Safety and Security
- 4G LTE Wi-Fi capability
- All-Weather Package with heated front seats
- Available power moonroof
- SUBARU STARLINK® 6.5-inch Multimedia Plus
2023 Impreza Premium 5-Door
Includes these key features:
- SUBARU STARLINK® Safety and Security
- 4G LTE Wi-Fi capability
- All-Weather Package with heated front seats
- Available power moonroof
- SUBARU STARLINK® 6.5-inch Multimedia Plus
2023 Impreza Sport Sedan
Includes these key features:
- 18-inch alloy wheels
- Keyless Access with Push-Button Start
- Sport Cloth upholstery with red-stichting
- SUBARU STARLINK 8.0-inch Multimedia Plus
- Body-color rocker spoilers and trunk spoiler
2023 Impreza Sport 5-Door
Includes these key features:
- 18-inch alloy wheels
- Keyless Access with Push-Button Start
- Sport Cloth upholstery with red-stichting
- SUBARU STARLINK® 6.5-inch Multimedia Plus
- Body-color rocker spoilers and roof spoiler
2023 Impreza Limited 5-Door
Includes these key features:
- Leather-trimmed upholstery
- LED Steering Responsive Headlights
- Available SUBARU STARLINK® 8.0-inch Multimedia Navigation
- Automatic climate control system
- 17-inch alloy wheels
Reasons to Love Impreza
Built for the Road Ahead
You can count on your 2023 Impreza to be there, adventure after adventure and mile after mile, because 94% of Subaru Impreza cars sold in the last 10 years are still on the road today3. That makes it the longest-lasting compact car on the market4, with more longetivity than Honda Civic, Toyota Corolla, or Mazda3.
Confident Safety
The 2023 Impreza gives you extra safety on every drive with industry-leading safety features like standard Subaru EyeSight® Driver Assist Technology5 and available SUBARU STARLINK ® Safety and Security6. That kind of advanced protection has impressed the safety experts for over a decade: Impreza has been an IIHS TOP SAFETY PICK for 15 years running (2008-2022)7.
Choose Your Kind of Capability
Impreza gives you a choice between the cargo-hauling capacity of the 5-door hatchback or the sophisticated style of the sedan. But both come with the all-weather confidence of Symmetrical All-Wheel Drive – standard capability that the Honda Civic, Toyota Corolla, and Hyundai Elantra can’t match9.
Built for your next adventure.
The road to your new Impreza begins with a single decision – sleek sedan or versatile 5-door hatchback. With standard Symmetrical All-Wheel Drive on both, your choice of destinations is endless and you can count on standard EyeSight® Driver Assist Technology10 for peace of mind on every drive.
Engineered for Versatility
Standard Symmetrical All-Wheel Drive
The standard Symmetrical All-Wheel Drive system in the 2023 Impreza is designed to optimize traction in rain, snow, and on bad roads. It constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.
With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.
At up to 36 MPG**, the 2023 Impreza sedan and 5-door hatchback deliver competitive fuel efficiency, and with the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza will be with you for all the miles ahead.
Capability
The standard Symmetrical All-Wheel Drive system in the 2023 Impreza is designed to optimize traction in rain, snow, and on bad roads. It constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.
Stability and Control
With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.
Efficiency and Durability
At up to 36 MPG**, the 2023 Impreza sedan and 5-door hatchback deliver competitive fuel efficiency, and with the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza will be with you for all the miles ahead.
152-HP Direct-Injection SUBARU BOXER® Engine
Drawn from more than 50 years of intelligent performance, the unique SUBARU BOXER engine has pistons that move side to side, canceling out each other's vibrations so it can run more smoothly and efficiently. This horizontal layout also offers better balance while delivering a maximum transfer of power. It also features direct injection for improved performance and fuel economy.
Standard on: All trims
Advanced Safety
SUBARU STARLINK® Safety and Security
STARLINK Safety and Security11 offers an array of connected services to help keep you and your Impreza safe whether you're in your vehicle, at your computer, or on your smartphone. Advanced Automatic Collision Notification will alert an operator in the event of an accident and SOS Emergency Assistance can get you roadside help at the push of a button.
Standard on: Premium, Sport, Limited
Remote Engine Start with Climate Control lets you start your Impreza and adjust the temperature via the MySubaru app on your smartphone so your journey can be comfortable from beginning to end 12.
Standard on: Premium, Sport, Limited
STARLINK Concierge is like having a personal assistant on every trip. This package brings you in-vehicle, real-time assistance with restaurant and hotel reservations and purchasing tickets for sporting/theater events. Your STARLINK Concierge can also help you search for points of interest and schedule service appointments at your preferred Subaru retailer all at the touch of a button.
Standard on: Premium, Sport, Limited
Safety and Security
STARLINK Safety and Security11 offers an array of connected services to help keep you and your Impreza safe whether you're in your vehicle, at your computer, or on your smartphone. Advanced Automatic Collision Notification will alert an operator in the event of an accident and SOS Emergency Assistance can get you roadside help at the push of a button.
Standard on: Premium, Sport, Limited
Remote Engine Start
Remote Engine Start with Climate Control lets you start your Impreza and adjust the temperature via the MySubaru app on your smartphone so your journey can be comfortable from beginning to end 12.
STARLINK Concierge
STARLINK Concierge is like having a personal assistant on every trip. This package brings you in-vehicle, real-time assistance with restaurant and hotel reservations and purchasing tickets for sporting/theater events. Your STARLINK Concierge can also help you search for points of interest and schedule service appointments at your preferred Subaru retailer all at the touch of a button.
EyeSight Driver Assist Technology
The 2023 Impreza features standard EyeSight Driver Assist Technology13, which acts like an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive. EyeSight includes a number of advanced active safety systems to protect you and your family on every drive.
Automatic Pre-Collision Braking14 helps you avoid or reduce frontal impacts by alerting you and applying full braking force in emergency situations. Pre-Collision Throttle Management can reduce the power from the engine to help minimize the possible impact force and frontal impact damage.
Adaptive Cruise Control with Lane Keep Assist15 provides extra safety and convenience on every drive. Just choose the distance you want to keep from the car in front of you and it can take some of the stress out of everyday driving by helping with braking and throttle control to help maintain a safe distance ahead.
Subaru EyeSight
The 2023 Impreza features standard EyeSight Driver Assist Technology13, which acts like an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive. EyeSight includes a number of advanced active safety systems to protect you and your family on every drive.
Pre-Collision Braking
Automatic Pre-Collision Braking14 helps you avoid or reduce frontal impacts by alerting you and applying full braking force in emergency situations. Pre-Collision Throttle Management can reduce the power from the engine to help minimize the possible impact force and frontal impact damage.
Adaptive Cruise Control
Adaptive Cruise Control with Lane Keep Assist15 provides extra safety and convenience on every drive. Just choose the distance you want to keep from the car in front of you and it can take some of the stress out of everyday driving by helping with braking and throttle control to help maintain a safe distance ahead.
All-Around Awareness Technologies
The 2023 Impreza features an entire suite of available safety technologies to help protect you and your passengers. The Blind-Spot Detection16 system warns you with a visual indicator in each side mirror if it senses a vehicle in your blind spots. Rear Cross-Traffic Alert17 helps warn you of traffic approaching from the side as you back up. With available Reverse Automatic Braking, your vehicle can even stop itself to help avoid objects behind you18.
Blind-Spot Detection and Rear Cross-Traffic Alert available on: Premium, Sport
Standard on: Limited
Reverse Automatic Braking standard on: Limited
Interior
Right-Sized, High-Quality, and Comfortable Cabin
The Impreza sedan and 5-door hatchback feature a refined, spacious interior with high-quality soft-touch materials, contrast-stitched trim, and more passenger volume than the Honda Civic, Toyota Corolla, or Mazda3 at up to 100.9 cubic feet19. The cabin is engineered to reduce vibration and road noise and the SUBARU STARLINK Multimedia system offers standard Apple CarPlay® and Android Auto™ integration 20 so all your adventures can be comfortable and entertaining.
SUBARU STARLINK Multimedia
The 2023 Impreza features STARLINK Multimedia with standard Apple CarPlay® and Android Auto™ integration. Wireless Bluetooth® pairing and hands-free smartphone operation allow for safe and easy connection to your favorite apps and content. An 8-inch touchscreen is available as well as a built-in and voice-activated navigation system powered by TomTom®.
Learn more about STARLINK MultimediaHarman Kardon® Premium Audio
The Harman Kardon premium audio system captures detail-rich acoustics through enhanced sound control and superior high-sound output. At the heart of the system lies a high-performance 8-Channel, class-D amplifier pumping out 432 equivalent watts of power. The amplifier works to efficiently distribute clean audio signals to the vehicle’s 8-speaker sound system. Harman’s Clari-Fi™ Technology restores and corrects audio fidelity, resulting in musical reproduction that sounds clearer, crisper, and more dynamic.
Available on: Sport, Limited
Exterior
Sleek and Sporty
Get two takes on smart, sophisticated styling with the 2023 Impreza. The 5-door Impreza hatchback offers sporty, practical style while the sedan gives you a refined and classic look. Whichever trim you choose, the subtle modern details and exacting finish of your Impreza are designed to impress.